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General Public Star in New GBP4 Million TV Blitz for Tetley Tea

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PR Newswire

 

Starting on April 2, Britain’s favourite tea brand, Tetley, will be celebrating the popularity of tea through a high profile marketing drive, involving a new GBP4 million national TV advertising campaign starring the general public, a new ‘people’s tea pack’ design and an interactive website.

Those featured include publican Peter Rydings from Bury, Lancashire, London-based bowls player Phillida Inman, a team of synchronised swimmers from Reading and dinner lady Brenda Hession from East London.

Royals swimmers are Katie Skelton, Jazmine Stansbury, Naomi Schorrman, Jenny Godding, Helen Morris and Bethany Dearlove

All of the footage was shot on location, rather than in a studio, to add to the reality of the film that reflects the brand’s down to earth and friendly persona.

The 30 second film has a catchy, merry theme tune……. judge for yourself the video of the ad is HERE

The article/post in full is HERE



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